SERM

Search engine reputation management

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In the contemporary world, reputation is everything.

Just a wrong word, a wrong move can cost you multi-million dollar contracts and even the entire business.

That is why companies pay so much attention to their image on the Internet. Tracking all the references to the company on your own, creating a favorable information background in every channel is extremely complicated: the larger and more famous the company is, the more professional specialists are needed to complete these tasks.

If you order a SERM service at the Wunder Digital Agency, be sure that your brand is in safe hands!

It can take from 3 to 7 months

to completely oust negative reviews from the top 10.

It may happen earlier, but Google is critical about the artificial growth in popularity of local searches containing the words “reviews”.

Therefore, we will develop a strategy that will allow us to oust the sites with negative reviews gradually.

WHY DO I NEED SERM?

You need a SERM service if you fall into one of the following categories:

small companies that have changed their business administration or all personnel and want to get rid of the negative reviews got by the previous team;
post-purchase (or pre-sale) companies that want to improve the overall tone of the company’s information background;
companies in gray and dubious spheres (forex, rates, food supplements, etc.);

companies that want to prevent the occurrence of negative reviews in the Top in advance;
former business partners after business separation;
famous media and political personalities involved in scandals.

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HOW DOES IT WORK?

A SERM strategy can be described as follows:

collecting key phrases, analyzing the position and developing a strategy;
writing optimized articles with neutral or positive information about the company;
posting articles on trust and thematic resources;
buying links to published articles in order to improve their positions;
buying links to existing sites from the top 20;
working with existing sites – responding to comments, preparing technical enquiries for writing denunciations, searching for options to delete information;
analyzing changes in search results and adjusting the strategy.

A BASIC PLAN

An individual task list is shaped for each client in particular.

Search and collection of keywords.
Position analysis for selected keywords.
Setting up a system for checking the visibility of all pages in search engines automatically.
Reference tone mapping for all the keywords.
Keyword analysis of each site in range.
Drawing up a detailed work plan for the project.

Preparation of technical enquiries for the creation of fresh content.
Searching for highly-ranked sites given for similar queries (news sites, aggregators, thematic portals).
Communicating with site administrators to obtain content and payment requirements.
Posting articles and press-releases on third party sites.
Creating and posting content on small sites on popular blogging platforms, which are ranked highly for some queries (blogger, tumblr, pinterest, livejournal, etc.).

Due to the peculiarities of the service, the amount cannot be fixed for the entire time of work .

REPORTING

The client gets

VISIBILITY

An access to a position tracking system to monitor all the negative search engine mentions.

A DETAILED ELABORATION

A detailed report on each review on the Internet.

ACCESSIBILITY

A detailed report on all the posted links.

TRANSPARENCY

A detailed report on the executed work.

Ready to order SERM service at Wunder Digital Agency? Send us your brief or contact us in any convenient way.

Entrust the reputation of your business to professionals and your brand will be in safe hands.

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